Aveda Hair

We have created a relaxed, fun and friendly, personal environment with a carefully chosen team of hair restyle and Aveda colour specialists with a variety of deep experience and emerging stars who receive extensive on-going training and inspiration in-house, and at Aveda Institute.

We stock natural and organic based brand Aveda hair care, body and beauty, which we recommend as required. Our hair colourists use Aveda's Full Spectrum™ Colour up to 99% naturally derived from plants and non-petroleum minerals.  Skin sensitivity test required for new guests 48 hours prior.  100% Human Hair Framesi Extensions, Framesi Smoothing System, Cloud Nine and Olaplex.


  • John
    Owner (Opened JFJ 15 years ago)
    John's priority is that JFJ clients should leave the salon feeling good about their hair and themselves. Passionate about all things hairdressing, he trained in top salons in Scotland, taking his skills to Sydney, Australia, for a while before opening his first salon in prominent Rose Street, Edinburgh. London called him south where he worked for exclusive salons in Soho and Toni & Guy, Wimbledon; trained in management and opened John Fraser Jenkins salon in partnership with his wife, Jane, in 2002. His strengths are in both classic and contemporary women’s and men’s creative cuts, including beards, suiting the clients’ lifestyle, bone structure and self-image. Fight frizz with our Framesi Smoothing System for smooth blow dries.  He has a great sense of humour and loves his clients and the team. He's up for any demanding and advanced hair challenge. John personally oversees the technical training of the team from Saturday Workers and Apprentices to the most senior staff to keep them motivated and on point.
  • Linella
    Creative Director (6 years with JFJ)
    Specialities: Women’s restyles and haircuts, men’s creative hairdressing and barbering - classic-modern to funky, bouncy or classic short hair blowdries. Soft elegant and stylish cuts, short soft pixie and short soft classic cuts, classic soft curl & bouncy volume blow-dries…with the aid of Aveda. Linella is calm in her approach to her work with a personalised consultation, a listener and takes into account clients’ individual needs. In contrast to her Italian roots, she is quietly confident and will help you relax allowing you some chill-out time. Linella is passionate about hairdressing and established a successful career with Toni & Guy, Kingston. Promoted quickly ultimately to Assistant Manager at one of Kingston’s busiest salons with 15+ years experience, Linella is now Creative Director and part of the management team at John Fraser Jenkins and oversees the development of our Hairdressing Assistants.
  • Kirsty
    Colour Degree Specialist & Style Director (3 years with JFJ)
    Kirsty has returned from Maternity leave after the birth of her daughter, Jorgie, part time from Thursdays, Fridays and Saturdays.  Specialities: Aveda Colour Correction, Colour Change, Colour Educator, cutting. Kirsty holds the prestigious Colour Specialist Degree, which qualifies her to carry out and supervise Colour Correction (including home colouring disasters), and Colour Change while maintaining great hair health using Olaplex strengthening treatment. Kirsty educates and mentors our Technicians and liaises with the Colour Team at Aveda to ensure we are leaders in colour techniques and choice. Kirsty is also Style Director in ladies' and men's creative hairdressing. Kirsty is intuitive about clients’ needs, confident to suggest restyle and recolour to ensure that you will achieve your desired restyle maintaining the health of your hair. All aspects of hairdressing from crops to precision cutting, longer lengths and contemporary classics, hair ups and blow dries. Kirsty's knowledge and experience is vast and varied and enjoys a hair challenge, and she goes about her work with calm, quiet confidence.
  • Olivia
    Style Director & Senior Technician (10 years with JFJ)
    Our longest serving team member, celebrated 10 years with JFJ in 2017, just before her wedding, the 2nd highlight of her year! Specialities:  Full head highlights with Olaplex strengthening treatment, Bobs (“Bob-Lights”) graduated and classic, Bridal hair ups. Olivia started her career in hairdressing aged 14 years, and has proved her dedication to the craft since joining JFJ. She loves sleek, glamour looks, Bridal and Occasion hair, has great colour placement and has perfected the best ever highlights, as well as Aveda Deep to lighten naturally very dark hair. Strong in colouring, men’s cutting and great with kids - they love her bubbly nature - her aim is for clients to feel great about themselves and leave the salon with a confidence boost.  Enjoying transforming thin or short hair with 100% Human Hair Extensions.  Great for a good old gossip, guaranteed good time a never a dull moment. Olivia educates blow dries and hair ups and is part of the management team at John Fraser Jenkins.
  • Amy
    Top Designer & Senior Technician (2 years with JFJ)
    Specialilities: Prom & Bridal Hair up & all aspects of hairdressing including women's contemporary, fashion and classic and cuts, men's cuts, students and kids.  All aspects of cutting, adventurous fashion colouring and advanced balayage and dip dye lifting blondes with Olaplex strengthening treatment, classic colours as well as Aveda Deep to lighten naturally very dark hair, 100% Human Hair Extensions, styling and blowdrying. Amy has a very calm and uplifting nature and is dedicated to her job, takes her work seriously and is really loved by her clients.  Also qualified with NVQ3 Beauty she performs nail services.
  • Charlotte
    Stylist & Senior Colourist (1.5 years with JFJ)
    Specialities:  Restyles and contemporary hair cuts and colours. Charlotte is experienced in women's hairdressing, she also has a student clientele.  Charlotte loves all aspects of hairdressing; contemporary classic all rounder, and all colours including fashion and classic colours, balayage and is enjoying working with Aveda colour.  Lifting naturally very dark hair with Aveda Deep. Working Tuesdays, Wednesdays and Saturdays.
  • Dominika
    Stylist & Senior Colourist (just started!)
    Specialities:  Colour, enjoys free hand balayage using detailed hand painting bespoke to each client, and strong in all other colour services and fashion colours using Olaplex strengthening treatment to strengthen blonde and coloured hair.  Contemporary cuts from crops to bobs and long beachy layers as well as classic men's hairdressing and kid's cuts and all blow dries. Dominika has recently been working at an Aveda salon in Balham, Independent Mind Body Soul. Dominika has a really approachable, bubbly nature, she is an excellent communicator and is happy to lead her client consultations, directing clients to hairstyles that suit their lifestyle and face shape.  She is a team player and fits well with the JFJ culture and ethic.
  • Alison
    Salon Host (5 years with JFJ)
    As our multitasking Head Receptionist and Salon Host, Alison, helps us run the salon diary, maintains our client database, liaises with suppliers and partners, and keeps everyone, especially our team and clients, happy and informed. With a background as a top PA in London, she can turn her hand to organising anything, and heads up the salon control centre. She welcomes our guests, recommends retail products and is part of the management team at John Fraser Jenkins.
  • Penny
    Salon Host (3 years with JFJ)
    Our Receptionist and salon host, Penny has worked in Cheam in retail for many years and is well known for her bubbly confidence. She job-shares with Alison to host the salon reception, she maintains the client database and bookings and has extensive knowledge of our Aveda products and services and can advise on home purchases for our clients and helps to look after our visual merchandising displays.
  • Leah
    Hairdressing Assistant (2 years with JFJ)
    Our Salon Assistant, started NVQ1&2 at Kingston College & JFJ in September '16 having previously been our Saturday girl.  Always happy, confident and efficient already showing her passion for hairdressing through skilled hair ups offering braiding and blow dries as her services. Leah looks after clients’ needs in the salon and at the back wash; shampooing and therapeutic head massage, Botanical Scalp & Hair Treatments, Masque Treatments and Olaplex strengthening treatment, and assists the stylists to ensure everything runs smoothly.  Really enjoying model nights and beginning to comb through tints and apply toners to clients.
  • Erin
    Hairdressing Assistant
    Erin, one of our Hairdressing Assistants in her first year of Apprenticeship NVQ1&2 with JFJ and Merton College. Erin is quietly outgoing and confident, always busy and really enjoying working towards becoming a Hairdresser.  She is responsible for shampooing, complimentary therapeutic hand & head massage, Botanical Scalp & Hair Treatments, Masque Treatments and Olaplex strengthening treatment, blast dries and ensures everything behind the scenes runs smoothly.
  • Jessie
    Hairdressing Assistant
    Jessie is working in the team of Hairdressing Assistants, and is in her first year working with us and South Thames College towards gaining her NVQ2 Apprenticeship in Hairdressing.  Always smiling and aiming to please Jessie is really enjoying being part of the team.  She assists the stylists by making drinks, general housekeeping and washing hair including Botanical Scalp & Hair Treatments, Masque Treatments and Olaplex strengthening treatment and ensuring everything behind the scenes runs smoothly.
  • Jane
    Owner (Founded JFJ 15 years ago)
    With a background in Art and Fashion, the creative element of hairdressing has always interested Jane.  She loves supporting and developing the team and when she’s not in the salon, can often be found behind her Mac screen, developing the business!  Jane is responsible for the overall management of the hair, wellbeing & beauty salon, research and development, recruitment, booking external training for the team with our support brands; Aveda, Bumble and bumble, Pinks Boutique & Orly Nails. The creative and friendly salon atmosphere reflects the nurturing relationship John and Jane have with the team…

Price List